Devenir is a creative studio where design and strategy work together. Every design decision has a strategic reason, and every strategic decision becomes something you can see, touch and use.
We start from what you already know how to do and build the identity, the business model, the product or the website your project needs, whether physical or digital. We bring in AI solutions wherever they make your project more agile, more precise and more personal. We collaborate with projects worldwide: Deyi, Hemper y Wool4Life.
Founders
Adriana Cagigas
Founder · Director of Designand Business Strategy
With more than ten years of experience on projects across different countries and cultures, Adriana brings business judgement and creative judgement to develop what each company needs: a brand, a product or a strategy. At Devenir she is responsible for the diagnosis, the business model, the creative direction and the coordination, from the first conversation to the final delivery. She teaches and researches materials and sustainability applied to design. With her, every design decision has a business reason behind it.
Gonzalo Álvarez
Founder · Director of Designand Digital Development · AI
Gonzalo's path began in fashion design and extends to product design, digitisation, 3D design, web development and artificial intelligence. At Devenir he combines creative development with technical and digital direction: he carries each brand's identity into its website and its applications without it losing its character, making sure everything works properly. With him, creativity and technology work together so that every project has a value of its own.
Services
Brand and Product. For companies and professionals who need to raise the entire foundation: strategy, business model, identity, product, digital ecosystem and art direction, under a single vision.
Business model
Visual identity
Brandbook
Product
Digital ecosystem
Art direction
3D design
Consulting. For projects that need an outside view sustained over time: periodic review, shared judgement and support in the decisions that arise along the way.
Diagnostic session
Monthly guidance
Strategy review
Experiences. For brands and projects that want their own knowledge to be lived and remembered: brand activations, launches with an experience and retreats curated from start to finish.
Brand activation
Product launch with an experience
Themed retreat
Research. For brands and institutions with a history who need that knowledge documented and told: cultural research, curation and editorial storytelling, with the rigour it deserves.
Cultural research
Documentation and digitisation
Curation
Editorial storytelling
AI Tools. For brands and makers who already have a defined visual system and want to take it further. We integrate AI into your brand system, beyond image generation: we build the workflow you need and hand it over ready for you to keep generating content on your own.
AI integration into the brand system
Image and campaign generation and automation
Proprietary tools
Principles
We honour the path already travelled. Whole generations tested, corrected and refined a body of knowledge before we arrived. We start from that inheritance with respect and bring it into every decision.
We question what is given. We look at every process from scratch and seek our own way when the obvious one falls short. That is where our creativity lives: in asking how things are done and daring to do them differently.
We seek coherence between what we say and what we do, inside and out. Inside, with the team, the processes, the materials. Outside, with whoever receives the result. That is where real impact holds.
Every decision answers to a reason we can explain and defend to anyone who asks. That why gives weight to what we do, and allows the project to evolve in the future.
Contact
We help your business to be seen, understood and valued, with strategy and design.
Loom is a virtual loom app that lets anyone understand and practise weaving from home.
W4L Loom
Pre-beta v0.1
Loom is a virtual loom app that lets anyone understand and practise weaving from home. The app translates the most basic textile theory — how a loom is set up and how it works — into a digital space, documenting and digitising at full scale every part of Wool4Life's physical low-warp loom.
Year
2026
Industry
Technology
Heritage
Tools
Figma
Claude Code
Adobe Illustrator
Services
Product launch with an experience
Digital ecosystem
Product
Documentation and digitisation
AI integration into the brand system
Wool4Life is a craft project with more than 100 years of family tradition. With the launch of its capsule collection Tránsito 2026, it wanted its customers to know the weaver’s craft from the inside: how a loom is set up, its parts, and the gestures that make one weave or another possible. Loom brings this learning to digital devices, with the real loom as the measure of everything.
To create an app that worked intuitively and translated the complex technique of weaving into a simple interface, letting users learn the basic theory of the art of weaving while discovering first-hand how the fabric of the capsule collection created for the launch had been built.
Pedagogical. Every design decision has sought to translate complex theory into simple steps and interactions.
It starts by digitising every part of the real loom on which all the fabrics are woven, and then articulating each construction movement it performs. All the parts are recreated, together with how they interact with one another to build the basic textile weaves. Real fabrics showing each of the weaves are also digitised. Finally, links to the real products are created, since the app is also a channel of high sales value and brand authorship.
Result
Loom is a virtual loom app used from home, with no wool, no wood and no prior experience. It includes a guided simulator, a weave archive and the option to save what you weave. It accompanies the launch of Tránsito 2026 as a teaching tool: whoever wears the piece can see how it was built.
The most important result is the knowledge it has generated. People with no previous contact with the textile sector have learnt, through a digital tool, how threads cross, what a weave is and why one structure gives one fabric and another gives a different one. They now see the process behind the finished product, and that changes the way they look at it and value it.
Digital experience
Loom was designed for the phone, which is where the person who receives the piece already is. Navigation fits in a bar with four destinations, and each screen does one thing. The simulator fills the whole screen: shafts, treadles and shuttle are touched where they are, and each pick leaves its trace in the fabric growing below. Guided mode goes step by step, and the weave archive keeps what has been woven to come back to it whenever you like.
Credits: Wool4Life, Thayri Betancor, and Pablo Quejigo
Other projects
Credits: Wool4Life, Thayri Betancor, and Pablo Quejigo
Inteligencia Natural
Brand Experience
Madrid
2023
A capsule collection for Hemper, a regenerative fashion brand, and the staging of its autumn/winter presentation at the Royal Botanic Garden in Madrid.
Inteligencia Natural
A capsule collection and product launch event designed for Hemper, a regenerative fashion brand, for its autumn/winter 2023 season presentation under the concept "Natural Intelligence". The collection is built on natural fibres and dyes worked by artisans in Nepal and China.
Year
2023
Industry
Fashion
Sustainability
Services
Brand activation
Product launch event
Product design
Inteligencia Natural is two commissions that come from the same research: the pieces of the collection and the place where they were presented. Both start from colour, from the plants that give it and from the hands that fix it in the fibre.
Hemper works with natural fibres and dyes that artisans in Nepal and China transform by hand. For its autumn/winter presentation, under the concept “Natural Intelligence”, it needed a collection and a space that made that process visible: from plant to dye, from thread to cloth and from cloth to garment.
We took indigo as the common thread. A single molecule gives, dip after dip, a whole scale of blues, from pale sky to night blue: each immersion lays a new layer over the last. That accumulation, layers adding up, shaped the collection and the route through the event.
We documented the dye plants and their processes in data sheets: Assam indigo, from leaf to soaking, lime and paste, and the scale of blues by successive dips. Those sheets were the basis for the colour.
From there we designed three reversible pieces in hand-woven cotton and hemp: a straight-cut jacket with a mandarin collar and knot buttons, a crossbody bag with a gathered base and a shoulder bag with a handle tied in a bow. Each piece can be worn on both sides.
Result
A marketable capsule collection of three reversible pieces, with their product sheets, presented on 11 October 2023 at the Royal Botanic Garden in Madrid, at a sensory event that made visitors part of the whole culture behind the brand’s textiles. A unique experience that, drawing on the transformation process of natural dyes and on the geography of the Royal Botanic Garden itself, immersed visitors in the very process through which the products are transformed and created.
The experience
The event’s staging was organised into four themed spaces — dyeing, weaving, the act of weaving as language, and the tea ritual as a metaphor for the life cycle — translating the brand’s creative process into a physical journey for visitors.
